"Jingzhou Flavor" fragrant at Hubei Agricultural Exhibition

Folk songs, legends, and delicacies… For seven consecutive days, the Hubei Agricultural Exhibition invited citizens to appreciate the charm of Jingchu culture, listen to stories of Jingzhou, and savor the flavors of Jingzhou. On June 30, the Jingzhou High-Quality Agricultural Products Week of the Hubei Agricultural Exhibition came to a successful conclusion, leaving people wanting more.
This was a feast for the taste buds, one that was hard to resist.
The "Jingzhou Week" was organized by the Provincial Department of Agriculture and Rural Affairs, undertaken by the Jingzhou Municipal Bureau of Agriculture and Rural Affairs, and jointly participated in by the agriculture and rural affairs bureaus of various counties and districts in Jingzhou. Themed "The Source of Chu Flavors, Jingzhou's Deliciousness," it powerfully launched a "Very 6+1" Jingzhou feast. Jingzhou District, Shashi District, Honghu City, Songzi City, Jianli City, Gong'an County, Jiangling County, and Shishou City all showcased their signature dishes, creating a spectacular event.

Gong'an beef is a traditional Jingzhou dish, legendary for becoming famous after the Three Kingdoms general Zhang Fei praised its deliciousness. Today, Jianghan cattle provide high-quality ingredients. At the event, five types of hot pot – beef tripe, pure beef, beef tendon, and golden tube – were steaming and fragrant. Citizens picked up slices of firm pure beef or tender beef tendon, savoring the lingering flavor.
“Songzi chicken is fresh, smooth, fragrant, chewy, and not greasy; the more you chew it, the more flavorful it becomes – truly a heavenly delicacy fallen to earth…” During the brand promotion session, fragrant and tender Songzi native chicken, Xiejiaping kudzu root comparable to ginseng, crisp and refreshing Xiaonanhai lotus root, white and tender Songzi fish cakes, and sweet and delicious Zibao watermelon took turns appearing. The authentic Songzi delicacies attracted many citizens.
This was a high-quality event, focusing on showcasing strength and brands.
The waters of Honghu Lake awaken so much homesickness; a bowl of spare ribs and lotus root soup evokes the warmth of everyday life. Honghu lotus root is cultivated on over 220,000 mu of land annually, with a total output of nearly 300,000 tons and a total output value of 6.5 billion yuan, accounting for 26% of the province's lotus root output and 10% of the national lotus root output. It is included in the list of national geographical indication products and the Ministry of Agriculture and Rural Affairs' agricultural brand boutique cultivation plan. Over 100 products are developed using lotus root as a raw material in Honghu.
Quality-oriented agriculture starts with standards. The Hubei Provincial Engineering Technology Research Center for Aquatic Vegetable Preservation and Processing released the provincial local standard for "Hubei Lotus Root Soup," elevating "Jingchu flavor" to "Jingchu standard." It redefines "Hubei Lotus Root Soup" in terms of raw materials, sensory experience, technology, packaging, and storage, using standards to lock in deliciousness.

During the event, high-quality enterprises such as Xiaohu Duck, Huagui, Dongnanchun, and Yishun conducted on-site product promotions or new product launches. Online influencers such as Zhao Meili from Honghu, Meizi Xiu from Songzi, and the Taoran Food team from Shishou conducted live streaming sales, boosting sales of Honghu lotus root, Songzi native chicken, Gong'an beef, Shishou pen-rack fish maw, and Jianli crayfish. Classic opera performances such as "The Waves of Honghu Lake," "Three Treasures of Lotus Pond in Jiangcheng," and the Songzi intangible cultural heritage percussion performance "Songzi Taste" showcased the regional characteristics of Jingzhou, making the "city IP" more attractive.
This was a production and sales docking event, expanding sales channels.
The Hubei Provincial High-Quality Agricultural Products Sales Center was established by the Provincial Department of Agriculture and Rural Affairs and undertaken by Wuhan Investment and Holding Group. It brings together over 2,400 high-quality agricultural products from the province, creating a "never-ending agricultural expo." Since its establishment in April this year, the Hubei Agricultural Exhibition has made efforts both online and offline, actively promoting the province's "10+16+N" brand matrix of agricultural products and exploring the "Agricultural Exhibition Model" for the construction of Hubei's agricultural product supply chain system.
During the "Jingzhou Week" event, Jingzhou City organized 68 enterprises and over 260 high-quality agricultural products for exhibition, including 8 national-level leading enterprises and 35 provincial-level leading enterprises. Simultaneously, product selection docking was carried out with Wushang Supermarket, with Wushang Group assigning dedicated personnel to provide all-day service for product selection, deeply exploring product characteristics and selling points. Enterprise product promotion simultaneously carried out supply chain procurement docking, with Chucai Supply Chain and other companies signing ingredient supply agreements with companies such as Jinliyu. Exhibition and tasting were accompanied by live streaming sales and on-site sales promotion activities, allowing citizens to enjoy "Jingzhou flavor" with one-stop shopping, resulting in sales of nearly one million yuan.
“This is the first themed promotion event for high-quality agricultural products from a prefecture-level city since the opening of the Hubei Agricultural Exhibition. Other prefectures and cities will successively take the stage, highlighting their unique characteristics and promoting their brands to help high-quality agricultural products from Hubei gain wider recognition!” said a relevant person in charge of the Provincial Department of Agriculture and Rural Affairs.