High-quality agricultural products from Jingmen, Hubei Province, were well-received at their debut in Beijing.
Release time:
2025-02-26
“Hubei rapeseed oil, Jingmen high oleic acid! The golden rapeseed flowers have nurtured a 'golden industry' on the vast land of Jingmen. We warmly welcome all guests and tourists to Jingmen to appreciate the sea of rapeseed flowers and participate in this grand event...” On February 21, 2025, the Hubei High-Quality Agricultural Products Brand Promotion Beijing event, Jingmen City special session, was held at the Beijing Xinfadi Agricultural Products Expo Center. Jingmen's high-quality agricultural products such as "Jianghan Rice - Jingshan Qiao Rice" and "Jingmen high oleic acid rapeseed oil" made their debut in the capital market, attracting the attention of many local enterprises and Beijing citizens.
High-quality agricultural products from Jingmen, Hubei Province, receive high praise in Beijing
This special event focused on three sections: "Jingpin Mingmen", "Jianghan Rice - Jingshan Qiao Rice", and "Jingmen high oleic acid rapeseed oil", showcasing Jingmen's unique elements such as its honest and trustworthy reputation, longevity culture, and the high-quality water of the Zhanghe River. It shared the brand stories of Jingmen's agricultural products.
Jingshan City gave a detailed introduction to the long history, unique geographical environment, and modern planting techniques of Jingshan Qiao rice. The high-quality Qiao rice samples on display attracted the attention of many guests; Shayangan County highlighted the health concept and nutritional advantages of high oleic acid rapeseed oil, delving into the technological content behind the product, which sparked great interest among the guests.
High-quality agricultural products from Jingmen, Hubei Province, receive high praise in Beijing
At the event, the brand value of Jingmen agricultural products was released for the first time. The brand value of "Jingpin Mingmen" reached 62.874 billion yuan; the brand strength of "Jianghan Rice - Jingshan Qiao Rice" was 875, and its brand value was 41.484 billion yuan; the brand strength of "Jingmen high oleic acid rapeseed oil" was 851, and its brand value was 12.7 billion yuan.
On the day of the promotion event, Hubei Guobao Qiao Rice Co., Ltd. signed a 100 million yuan purchase and sales cooperation agreement with Beijing JD.com Century Information Technology Co., Ltd. Zhou Jing, Minister of the Market Brand Department of Hubei Guobao Qiao Rice Co., Ltd., said: "This promotion event has boosted our confidence in the market outside the province. This year, we will increase our efforts to expand the northern market, develop multi-category extended products, meet the diverse needs of consumers, and bring high-quality rice from Hubei to the homes of Beijing residents."
The high-quality grain and oil products from Jingmen entering Beijing will further deepen economic and trade cooperation between the two regions, enriching the "rice bags" and "oil bottles" of Beijing citizens, and will also promote Jingmen's agricultural products to a wider market.
High-quality agricultural products from Jingmen, Hubei Province, receive high praise in Beijing
Jingmen is located in central China and central Hubei Province, known as the "gateway to Jingchu". It is a world longevity town and a national rapeseed oil town. Jingmen has superior agricultural resources and is a national high-quality agricultural product production area and an important national commodity grain and oil base. The Class I water quality of Jingmen's Zhanghe Reservoir and the selenium-rich soil of the Jianghan Plain are a perfect match, nurturing high-quality agricultural products and forming a diversified healthy food system covering rice, mushrooms, fruits and vegetables, and aquatic products. In recent years, Jingmen has been working hard to create "China's Agricultural Valley - Longevity Jingmen", covering the entire city, all categories, and the entire industrial chain of agricultural products, the regional public brand "Jingpin Mingmen", with 99 authorized enterprises and 350 authorized categories.
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